Mark Kent Continuing to Engage Audiences in WOW Moments – South Florida Hospital News
South Florida Hospital News and Health Care Report December 2015 -Feature on Mark Kent and his debut book Wow Moments!
By Vanessa Orr for South Florida Hospital News. Since publishing his first book, WOW Moments! Turning Everyday Experiences into Extraordinary Events in October of last year, Mark Kent has undergone a lot of WOW! moments of his own. To date, the book, which focuses on creating engaged customers and an engaged workforce, has sold more than 120,000 copies, and resulted in Kent becoming an in-demand speaker.
“I think the topic really resonates with a lot of people, primarily consumers and people in business,” he explained. “At the different seminars and speaking engagements that I’ve led, people are always talking about how we need to get back to the basics, and to put forward relationships as the solution to a lot of business problems.
“You’ll never grow or increase revenue until you focus on the consumer and meet or exceed their expectations,” he added. “You’ve got to focus on the relationship. One thing that social media has shown us is that people want to connect – they want to learn more about your company, your employees, your vision and mission – what you stand for.”
Kent has been sharing this message with numerous professional and business groups, ranging from Toyota, which was looking to better connect with customers, to a consortium of college and university leaders who wanted input on how to structure programs to better prepare students for the future job market. “It used to be that companies believed in no margin, no mission – if they didn’t make money, they wouldn’t go far. But today it’s the reverse; no mission, no margin,” explained Kent. “Consumers want to connect with you and understand your vision; and if you don’t have a true mission as an organization, you won’t see a margin. And as perennials bounce from job to job, they want to be part of an organization that provides added value.”
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