Mark Kent | How Wow Moments Establish Connections
Mark Kent talks about his upcoming book “Wow Moments,” describing how wow moments establish connections or emotional bonds between people.
In the book, I talk about an episode I had at a car dealership. It speaks to my relationship I have with my son. It speaks to a relationship (and I’ll go into this one a bit more) of a young man and his girlfriend. She doesn’t know that he’s going to ask her to marry him. Most women would tell you that they expect that he’s going to get on one knee and he’s going to hand her a ring. And it’s probably going to happen at dinner or someplace. That’s the expectation. But what becomes more special for her in creating the Wow Moment and what reverberates back to him is when he shows up at the restaurant, meets with the chef, has the ring baked in the cake or something like that, sets this all up. He’s gone beyond what’s just expected and creates this atmosphere that really touches her. He looks into her eyes, and not only is she saying yes, but she’s crying, and she can’t believe all of this has happened. It reverberates back to him. That’s a lasting bond and commitment that goes beyond the expectation. That’s what’s touched on across the book, whether it is a family situation, across all industries. We as people look to connect. It’s just who we are and how we’re made. And when you make that connection, you create something special.
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